The study by McGowan (2018) observes the effect of weekly telephone sessions with a peer coach for a period of 6 months. Along with providing diabetes education to patients, coaches encouraged self-management behaviours and acted as accountability partners. Some of the topics coaches discussed with patients included medication, foot care, weight concerns, blood glucose, and sleep.

Having a consistent source of support and encouragement inspirited participants to work through setbacks and get them back onto their desired track. Participants reported feeling increasingly confident in their abilities to deal with their diabetes, and experienced improved self-management and an increased sense of agency. They also appreciated the sense of community that coaches provide and having a supporter who understands the everyday challenges they face.
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As a result, patients described various significant improvements in their lives due to having the assistance of a health coach. Some of the results include:

• More consistent blood glucose monitoring 
• Healthier eating habits
• Increased physical activity
• Better stress management
• Improved sleep practices
• Positive change in attitude
• Increased communication with physicians

 
Health coaches play a vital role in bridging the gap between medical care and everyday life. They empower individuals to take ownership of their health by offering personalized guidance, accountability, and support that extends beyond clinical settings. By promoting collaboration between patients and healthcare providers, health coaches not only enhance disease management but also contribute to improved quality of life and reduced healthcare strain. Their work is an essential complement to traditional care, especially for chronic conditions like diabetes, where consistent, compassionate guidance can make all the difference.

Check out the study here!

As discussed in this study, black adults in the US demonstrate a higher likelihood of experiencing cardiovascular disease and stroke compared to other ethnic groups. Therefore, it is crucial to identify strategies to reduce their risk of disease and achieve health outcomes that are more equitable with those of their white counterparts.
 
Given that black adults in the US are less likely to acquire satisfactory blood pressure (BP) control, the current study investigates various approaches that could lead to lasting satisfactory BP management. Participants were divided into three groups: those receiving a lifestyle coaching intervention (LC), individuals undergoing an enhanced pharmacotherapy monitoring protocol (EP), and a control group that received their usual care (UC). 
 
The LC group participated in up to 16 individual telephone coaching sessions with a lifestyle coach, with at least half of the participants attending six or more sessions. Included in the lifestyle coaching were motivational interviewing techniques wherein participants constructed personal goals, determined potential barriers to achieving those goals, and received education and resources that promote healthy lifestyle behaviours. The preeminent goals of the LC intervention were to lower salt intake, as recommended in the Dietary Approaches to Stop Hypertension Diet, and to increase agency in participants so that they could adopt positive lifestyle behaviours independently.  
 
The UC group received free BP check visits, which included measuring participants’ BP with a cuff and conducting medication reviews. Correspondingly, the EP group received additional BP visits, conducted by a research nurse coordinator and a pharmacist, to “optimize thiazide diuretic dosing, and to increase prescribing of spironolactone for resistant hypertension”.
 
The researchers observed that the LC group displayed significant improvements in blood pressure control in comparison to the UC and EP groups. In particular, receiving telephone-based lifestyle interventions that were culturally aligned (integrating culturally-relevant photographs, stories, and recipes), the use of motivational interviewing, and the emphasis on maintaining a low-salt diet, all supported the implementation of independent health-promoting behaviours that lasted even as long as three years following the coaching sessions. These behaviours resulted in sustained BP control, whereas only participating in multiple blood pressure visits or obtaining enhanced pharmacotherapy did not.
 
Conclusively, the importance of lifestyle coaching, or health coaching, should not be understated. Health coaches serve as catalysts for sustainable change, particularly among populations at risk for chronic conditions like hypertension. The findings from the Shake, Rattle, & Roll study highlight that personalized lifestyle coaching not only fosters immediate improvements in health indicators—such as blood pressure—but also equips participants with the tools and knowledge necessary for long-term self-management.

This empowerment is especially vital for black adults, who may face systemic barriers to healthcare access and resources. By integrating culturally relevant content and motivational interviewing techniques into the coaching process, health coaches help individuals navigate their unique challenges and reinforce positive behavior change.

​As demonstrated in this study, their role significantly enhances adherence to healthful practices, ultimately leading to healthier outcomes and improved quality of life. As healthcare systems evolve to focus more on personalized care approaches, the involvement of health coaches could become a cornerstone of effective chronic disease management, fostering both individual well-being and community health equity.

Source: https://pubmed.ncbi.nlm.nih.gov/35583869/

As we step into 2025, the conversation around health and wellness continues to evolve in exciting and transformative ways. Consumers are taking their health—and the health of the planet—into their own hands like never before.
 
For health coaches, this is a golden opportunity to make a lasting impact. With more individuals looking to embrace a preventative lifestyle, staying informed on these trends will help you stay ahead of the curve, enrich your practice, and engage your audience—whether through client conversations, social media, or new offerings.
 
Let’s dive into the top 25 holistic health trends shaping 2025 and explore how you can align your work with these shifts to empower your clients and grow your practice.

1. Alcohol-Free Lifestyles and Sober Curiosity
A growing wave of sober curiosity is reshaping social norms around drinking, especially among millennials and Gen Z. Studies show that 49% of millennials and 60% of Gen Z respondents are actively looking to cut back on alcohol, citing mental health and wellness as their top motivations. As a result, alcohol-free lifestyles are becoming mainstream, with mocktails—creative, flavorful non-alcoholic drinks—taking center stage at bars, restaurants, and social events. These beverages allow individuals to engage in vibrant social experiences without compromising their mental clarity or physical health.
 
2. Functional Beverages: At the same time, functional beverages are becoming a booming category in holistic health. Infused with ingredients like probiotics for gut health, nootropics for focus, and adaptogens for stress relief, these drinks are marketed as a convenient way to support overall well-being. Together, these trends reflect a shift toward intentional consumption and a desire for drinks that not only taste great but also align with health and lifestyle goals. Whether enjoying a zero-proof cocktail or sipping on an adaptogen-rich elixir, consumers are redefining what it means to “raise a glass.”
 
3. Neurodivergence, Holistic Mental Health, & Stress Reduction
With increasing recognition of neurodiversity, mental health strategies are becoming more inclusive and holistic. Practices like mindfulness, nutrition, nature therapy, and personalized stress management techniques are gaining popularity. These approaches address the unique needs of neurodivergent individuals while promoting overall mental well-being.
 
4. Customized Gut Health
Innovations in gut health—like tailored probiotics and microbiome testing—are transforming how people approach digestion. A healthy gut is linked to immunity, mental health, and even skin health, making it a major focus for personalized care.
 
5. Personalized Nutrition
Advances in health technology are making personalized nutrition mainstream. By using tools like DNA testing and wearable devices, individuals can create tailored diets based on their unique needs, optimizing energy levels, digestion, and overall health. This approach ensures nutrition works with, not against, each person’s body.
 
6. Integrative, Team-Based Approaches to Wellness
Collaboration between different types of practitioners—like health coaches, holistic nutritionists, doctors, and therapists—is becoming the norm. This integrative model ensures clients receive comprehensive, well-rounded care for better patient outcomes.
 
7. Advocacy in Women’s Health
Women’s health is finally receiving some attention, with advancements in research, better support for HRT, endometriosis, menopause, fertility, postpartum care. Advocacy efforts are pushing for equity in healthcare, empowering women to demand better care and resources.
 
8. Equity & Inclusion in Healthcare
There’s a growing push for equitable healthcare access across socioeconomic and cultural lines. Holistic wellness is expanding to include marginalized communities, ensuring everyone has access to quality care and resources tailored to their needs.
 
9. Accessible Nutrition
With costs at an all-time high, affordable and nutritious meals are becoming a priority.  People are returning to home cooking, embracing homesteading, and adopt zero-waste practices. Transparency around food expiration dates and storage is also gaining attention, helping to reduce food waste. This trend reflects a growing movement to make healthy eating attainable for everyone, regardless of budget or lifestyle.
 
10. Preventative Health vs. Curative Health
People are shifting from reactive healthcare to preventative practices, focusing on diet, exercise, regular checkups, and stress reduction to avoid illness before it occurs. This mindset represents a major cultural shift toward long-term wellness.
 
11. Satiety-Boosting Foods
With GLP-1 drugs making headlines for weight management, people are seeking natural ways to feel fuller longer.  This trend highlights a desire to maintain healthy weight and energy levels through mindful, whole-food choices.
 
12. Reducing Inflammation
Chronic inflammation is at the root of many illnesses, driving interest in anti-inflammatory diets, supplements (like turmeric and omega-3s), and stress management. This trend reflects a proactive approach to preventing diseases and maintaining overall health.
 
13. Sexual & Reproductive Health
Open conversations and better resources around sexual and reproductive health are empowering individuals to take charge of this critical aspect of wellness. Topics like hormone balance, fertility, and menopause care are being approached holistically, integrating optimized nutrition, natural remedies and medical innovations.
 
14. Saunas as a Wellness Staple
Saunas are gaining traction as research confirms their benefits for cardiovascular health, neurological health, skin health, detoxification, and stress reduction. From infrared to traditional steam saunas, these heat therapies are becoming a go-to for relaxation and recovery, making them a key tool in holistic wellness.
 
15. Digital Detox
With screen time at an all-time high, more people are stepping away from devices to reconnect with nature and reduce mental fatigue. Digital detoxes help restore focus, improve sleep, and enhance overall well-being.
 
16. Sleep Hygiene
Good sleep is no longer seen as a luxury but a cornerstone of health. From creating bedtime routines to using tools like blackout curtains, sound machines, and sleep tracking devices, people are prioritizing restorative rest. Sleep hygiene is central to mental clarity, productivity, and emotional balance.
 
17. Clean, Non-Toxic Living
From household cleaners to cookware and containers, people are turning away from toxic chemicals and opting for cleaner, safer alternatives. This trend stems from increasing awareness of the potential health risks linked to long-term exposure to harmful substances in everyday products. Consumers are demanding transparency, seeking eco-friendly and non-toxic options to support their well-being and the planet.
 
18. Demands for Ingredient Transparency
Consumers are calling for full disclosure of ingredients in food, skincare, and household products. This transparency helps individuals make informed choices, avoid harmful substances, and support ethical brands.
 
19. Micro-Workouts
Micro-workouts are short, intense exercise sessions lasting 5-15 minutes, designed to fit into busy schedules. They’re popular because they deliver noticeable benefits, such as improved strength and cardiovascular health, in a fraction of the time. With more people seeking efficiency in their fitness routines, micro-workouts are a practical, accessible solution that removes barriers to staying active.
 
20. Grounding & Forest Bathing: Reconnecting with Nature
Wellness enthusiasts are turning to nature for holistic healing through practices like grounding and forest bathing. Grounding, or earthing, involves direct physical contact with the Earth’s surface—such as walking barefoot on grass or soil—to reduce inflammation, improve mood, and restore energy by harmonizing with nature’s natural electrical charge. 
 
Similarly, forest bathing, inspired by the Japanese practice of Shinrin-Yoku, encourages intentional immersion in forest environments to reduce stress, boost immunity, and cultivate mental clarity. Together, these nature-based practices emphasize the importance of slowing down, disconnecting from technology, and reconnecting with the Earth to foster balance in both body and mind.
 
21. Wearable Technology
From fitness trackers to smart rings, wearable tech is empowering individuals to monitor everything from sleep to stress levels. These tools make it easier to stay accountable and informed about personal health.
 
22. Corporate Wellness
Businesses are investing more and more into employee wellness programs, recognizing that happy, healthy teams are more productive. Inclusion of mental health support, fitness challenges, health and lifestyle coaching and nutrition education contribute to healthier office environments.  
 
23. Cellular Ageing & Longevity 
Cellular aging is the process by which cells lose their ability to function optimally and repair damage over time, contributing to visible aging and age-related diseases. This decline is driven by factors like oxidative stress, inflammation, DNA damage, and the shortening of telomeres (the protective caps on the ends of chromosomes).
 
Advancements in longevity science and biohacking are offering promising ways to slow cellular aging. Mitochondrial health is a key focus, as these "powerhouses" of the cell play a central role in energy production and aging.
 
24. Homesteading
Once associated with rural life, homesteading has become a widespread trend driven by concerns over food security, environmental sustainability, and the desire for greater control over what we consume.
 
25. Social Wellness:
Social wellness is getting lots of attention as a critical factor in overall well-being. Social isolation and loneliness could be a greater cause of health decline that even smoking or obesity.
 
In our increasingly disconnected world, where work-from-home and hybrid models dominate and digital communication often replaces face-to-face interaction, loneliness has become a growing concern. To combat this, more individuals are seeking opportunities to build meaningful connections through group activities like fitness classes, meditation groups, and wellness clubs. These shared experiences help foster a sense of belonging, reduce isolation, and promote mental well-being.
 
By staying informed and embracing these shifts, you can empower your clients to lead healthier, more connected lives—while positioning yourself as a forward-thinking wellness professional. The path to well-being is evolving, and it’s an exciting time to be part of the journey.

Chronic disease is a significant cause of mortality and morbidity worldwide. The German AtRisk study by Schaller et al. (2016) sheds light on how workplace health coaching can play a pivotal role in promoting well-being for individuals facing various chronic illnesses. 
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All participants, employees with health-related risk factors, received a behaviour-oriented lifestyle intervention. Some were assigned a health coach, of which education, coaching, and guidance were provided. ⁠
 
Results suggest that by combining behaviour-oriented lifestyle interventions with workplace adjustments, certified health coaches can help workers improve health literacy, self-efficacy, and overall quality of life.
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Key findings include:⁠
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1. Health Coaching impact: Certified health coaches play a crucial role in providing personalized and sustainable health interventions by integrating behavior-oriented and workplace-related strategies. The study urges the professionalization of the field of health coaching, as educational qualifications are necessary to provide verifiable and well-informed guidance.
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2. Health Literacy: Improving health literacy is essential for maintaining good health, and health coaches help bridge the gap between knowledge and practical application. ⁠
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3. Cross-Provider Interventions: Multimodal approaches that combine ergonomic, behavioral, and workplace-related aspects are superior to single interventions. The needs of both the individual and the organizations must be considered for the most effective outcomes. ⁠
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4. Stakeholder Insights: Interviews with various stakeholders underscore the need for qualified health coaches to address diverse health needs effectively. ⁠
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Investing in HCA registered health coaches means creating sustainable, individualized health solutions that can benefit both employees and employers.
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Let’s prioritize qualified health coaching for a healthier, happier, and more productive workforce!

Reference:

Schaller, A., Dejonghe, L., Alayli-Goebbels, A. et al. Promoting physical activity and health literacy: study protocol for a longitudinal, mixed methods evaluation of a cross-provider workplace-related intervention in Germany (The AtRisk study). BMC Public Health 16, 626 (2016). https://doi.org/10.1186/s12889-016-3284-6 ⁠

With over 6 million Americans affected by Alzheimer’s disease and related dementias, finding effective prevention methods is essential. According to Campitelli et. al (2023), health coaching is one effective intervention for Alzheimer's disease risk and can be a great tool for decreasing cognitive decline and improving overall well-being. ​Click below to learn more!

Alzheimer’s disease and related dementias (ADRD) impact more than 6 million Americans, resulting in an incredible strain on affected families, caregivers, and the healthcare industry. Thus, research into methods of mitigating Alzheimer’s risk, increasing cognitive health, and disseminating approaches for how to best support these individuals is crucial. ​
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A recent study by Campitelli et. al (2023) highlights the importance of health coaching (HC) and health education (HE) for improving cognitive health and respectively, lessening the risk of ADRD. They recruited 216 adults, aged 45-75 who were at-risk for ADRD, to engage in either the HC intervention or the HE intervention. The HC intervention included guided sessions where the participants collaborated with a health coach in the domains of “goal setting, education, motivation, re-assessment, and personalized, guided progression”. The HE intervention included a biweekly email detailing lifestyle changes that could improve cognitive health.  

Results indicated that both interventions effected positive cognitive change over a 4-month period. Overall, the HE group exhibited significant improvements in neuropsychological test scores, while those in the HC group reported enhancements in self-assessed cognitive abilities.  

One limitation of the study was ensuring that members of the HC group committed to the programs. Some participants did not attend a single health coaching session, and yet their scores were included in the HC cohort results. However, when removing those individuals from the scoring, the results transformed considerably. Both groups conveyed substantial improvement in the neuropsychological cognitive ability assessments, and the global cognition scores were increasingly elevated for the HC group – they displayed significantly greater cognitive improvement in comparison to the HE group. Alzheimer’s risk scores improved solely in the adherent HC group. In summary, adherent HC participants “appeared to be superior to HE in improving self-reported global cognition, increasing modifiable ADRD-protective behaviours, and equally effective improving neuropsychological cognitive ability”.  

It is necessary to underscore the value of adherence. There was a meaningful difference in cognitive score improvements of those who attended sessions in comparison to those who did not. Accordingly, it is vital for individuals to actively engage in the interventions if they want to enforce real change in their health habits.  

Ultimately, the current study suggests that health coaching is efficient in bettering cognitive health and may be superior to conventional health education interventions. This aligns with other research with similar conjectures and demonstrates that HC interventions can result in effectual behavioural changes that help protect against ADRD risk. While the study highlights the importance of sticking to the health coaching program, it also highlights that the HE approaches can still offer valuable cognitive benefits, making it a good option for those who may not be able to participate in health coaching. 

This research underscores the potential of such programs as effective tools for preventing cognitive decline and improving overall well-being. More research needs to be done that includes longer-term interventions and has protocols in place to remedy issues with participant adherence. 
 
 
Work Cited:

Campitelli A, Gills JL, Jones MD, Paulson S, Myers J, Bryk K, Madero EN, Glenn JM, Rodgers CH, Kempkes JA, Gray M. The effect of a digital health coaching and health education protocol on cognition in adults at-risk for Alzheimer's. Geroscience. 2023 Apr;45(2):1147-1159. doi: 10.1007/s11357-022-00711-3. Epub 2022 Dec 17. PMID: 36527582; PMCID: PMC9886777.

 
 
 

The health coaching industry is thriving, with many professionals eager to help clients achieve their wellness goals. However, not all health coaches possess the same level of education and expertise. With so many options, how do you choose best coach for you? To ensure you choose a coach who aligns with your needs, it’s important to ask the right questions during your initial consultation. This initial meeting is an opportunity for you to assess their qualifications and determine if they are the right fit for your health journey.

​What is your Education and Experience?
Did your potential health coach complete a health coaching course and what program did they complete?
As this is an unregulated industry, some people claiming to be health coaches may not have even gone to school and if they did, they may have taken a quick crash course on the subject. Naturally, most people in search of any type of service  prefer a qualified professional to look after their needs.  This is your health and it should be respected and taken seriously.

 **Beware of anyone recommending you stop seeing your primary caregivers, or you go off of your medications in lieu of their treatments.  Anyone claiming they can cure, treat or heal any conditions you may have is not only far outside their scope of practice, they are potentially putting you in harms way.  You mainly find the uneducated health coaches who are not familiar with their scope of practice and lacking a good education making such claims.  

Is your practitioner new to the profession or do they have years of experience?  There is no wrong answer here, only what you are comfortable with.  You want to make sure you find somebody who’s experience and background makes you feel at ease.
 
Are you an Accredited member of an Association?
It is not mandatory that Health Coaches to be part of an association however, confirmation of membership distinguishes those practitioners amongst a sea of potentially unqualified people claiming to be professionals. 
 
Before a member can be accepted, they will have had their school education thoroughly reviewed and approved.  Most associations will also provide mandatory key professional development and continuing education to ensure the information and services being provided are up to date and still valid and legal within their scope of practice.  It is also typically required that an association member to be covered with adequate liability insurance. This keeps everyone protected.
 
What Certifications / or Licensing do you have?
Your practitioner may not be a part of an Association and this does not mean they are not qualified however it may indicate that their school does not meet the requirements in Canada. 
 
The health coaching industry as a whole is not fully regulated by a governing body therefore it is important to confirm their level of education.  Do they have a certificate or diploma from a well-established and reputable school?  Is the school or program approved by other associations even if your practitioner opted out of becoming a member?  If not, this should raise a red flag regarding their quality of education.   If they do not have a certificate of any kind – RUN.
 
Are you covered by liability insurance?
Any professional running a proper business and providing services or assisting you in a physical or advisory role should always be covered by liability insurance.  This not only protects the practitioner, it protects you as well. 
 
Do you have any specializations?
You’ve found a health coach with excellent ratings and you’re excited to book your first session but before you do, it is good to know your potential practitioner’s key areas of focus prior to treatment.  For example, if your health coach specializes in working with children, they may not be the right fit for you. 
 
What is their track record in regards to your particular concerns?
Do they have experience dealing with your topics of concern and how long have they been providing advice and services for this? 
 
Are you willing to work in conjunction with my primary health care provider(s)?
When dealing with multiple professionals regarding your health and well-being, it is wise to keep each of them in the loop to protect you against potential interactions and injury.  Your Health Coach should be more than open and willing to work with your other healthcare providers.
 
What is your location and schedule?
It’s important for the success of your program that your Health Coach is easily accessible and that their schedule jives with yours.  Depending on the session type and duration, you may need to book multiple sessions for optimal results and follow ups so be sure their set up works for you. Many professionals also offer virtual meetings which may be a good option for some clients with busy / difficult schedules.    
 
After your initial consult, you should review your observations and ask yourself these few final questions:

• Was I satisfied with the answers to my questions above?
• Was the Facility (if applicable) clean and safe? 
• Did the Health Coach listen to you?
• Do I trust / feel comfortable with this person? 
• Did I connect with them?  How was their bedside manner? 
• Did they allow you adequate time to go over your concerns?
• Did they explain things in a clear and understandable way? 

 
If your answer was yes to these questions you may have found a good fit.  Any “no” answers should raise cause for concern and you may wish to continue your search.  Listen to your gut.  If you feel uncomfortable or pressured for any reason, you may want to keep shopping.

This is a call to action!! The regulatory changes being made to NHP's will effect everyone working in a natural health field and the public at large. 
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Health Canada is making significant regulatory changes to natural health products (NHPs). These unnecessary changes will treat NHPs like pharmaceutical drugs.

This over-regulation will negatively impact how NHP brands can do business forcing a downstream effect on retailers and consumers.
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Major regulatory changes are happening to our industry all at once:

1. New user fees for regulatory activities (aka Cost Recovery)
2. New labelling requirements (Plain Language Labelling)

New User Fees for Regulatory Activities (aka Cost Recovery) 

• Cost Recovery is the process of collecting user fees for services, including regulatory activities such as product evaluation, site licenses and annual renewal fees.
• Fees are payable based on the service provided, regardless of a company’s size, although Health Canada does recognize that these fees can be a significant strain to small business and puts certain measures in place provide support.
• Health Canada recently announced the fee program for NHPs. Public consultation is open until July 26, 2023.

Why This is Important?

• The foundation of our regulatory system is stretched to the brink with massive backlogs in product applications – data used to establish this program is dramatically flawed.
• The timing of implementing this program at the same time as new labelling requirements will financially decimate many companies in our industry, making it extremely challenging for them to stay viable.
• These regulatory changes are unfair, unrealistic, and so costly they will force many small to medium-sized businesses to shut down
• Canadian operations. If it goes through as planned those businesses that stay open will struggle to stay afloat, prices will increase, product availability will suffer, and many brands will leave the Canadian market altogether. We will have less access to NHPs and pay much more for what’s available.
• Industry needs to be involved in the consultation of this program in a meaningful way – brands, retailers and consumers are encouraged to participate by filling in the online form here.

New Labelling Requirements (Plain Language Labelling, PLL)

• Health Canada stated that new labelling requirements are intended to present label information in a legible and comprehensive manner – this is to reduce confusion, medical errors, product interactions and to allow consumers to locate information about safe use.
• For NHPs this introduces a standardized Product Facts Table (PFT) and various other new labelling requirements such as the labelling of allergens and contact information. All current NHP labelling requirements continue to apply, specifically what is required on the principal display panel (PDP) of a label.
• Government did not take into account industry feedback on these changes, conduct user testing or consult labelling sciences to ensure the changes would result in a clearer, more consumer-friendly label. What they did create was a guidance document that is very technical and inflexible, making it hard for brands to comply.
• The law is final as of June 21, 2022, and the regulations have been updated, however they are not enforced until June 21, 2025.

Why This is Important

• Real estate for mandatory information will be limited – many brands will need to increase the size of their labels (and packaging) creating dramatic increases in the use of plastic, fuel, glue, wood and water. This has serious implications on our environmental footprint and will force brands to increase costs to accommodate for higher packaging costs.
• Ingredient monographs, which will help inform the development of the Product Facts Tables, have still not been consulted on – this is putting considerable strain on meeting the June 2025 timeline.
• When over-the-counter (OTC) products went through a similar change in 2017-2021, 1 out of 6 products left the Canadian market as a result of discontinuations or due to costs/regulatory complexities.

How else will these changes impact Canadian NHPs?

Increased Prices & Lack of AvailabilityMany brands you use will see dramatic price increases or stop existing in Canada altogether. 1/5 brands said they are seriously considering leaving Canada.

Decreased Product Choice

Complicated and unnecessary changes will force brands to evaluate their product line and drop products that are too expensive or unprofitable resulting in less variety. In a recent survey over 70% of brands said they would have to pull product from market if changes go through.

No Love for Local

Small, local businesses that cannot afford to navigate increasingly complex regulations and lengthy approval processes will be priced out of business. 83% of companies said it will be challenging to absorb the costs of these changes.

Nothing New

Exciting new products and international brands will likely not come to Canada because the regulatory burden will be too severe.

Environmental Burden

New regulations are increasing the amount of packaging (for the same amount of product), reduce recyclability, adversely impacting the environment.

Resources:

• NHPPA Video with Shawn Buckley - Public and Practitioner Replay
• !!! SEND A LETTER TO YOUR MP !!!
• SaveOurSupplements.ca
• Industry Stakeholders Replay (NHPPA)
• NHPPA Discussion Paper
• Canada Gazette II - July 6, 2022 - REF Nutrition Labelling B.29.002

Health Coaches work with clients one-on-one to set health goals and create an action plan, and they’ll meet with clients regularly to help keep them on track.

Professional Coaching is a multi-billion dollar industry according to a 2012 ICF Global Coaching Study conducted independently by PricewaterhouseCoopers. "Amidst the current global financial crisis, coaches everywhere are still seeing an increase in clients and coaching generated income," explained ICF Global President, Janet M. Harvey.

Over 12,000 coaches representing 117 countries throughout Africa, Asia, Australia, Europe, North America, and South America participated in the study. ​

The results?

• The profession of coaching is growing, with an estimated 47,500 professional coaches generating close to $2 billion (USD) in annual revenue/income.
• Using an average model of coaching, coaches were making $498 per client per month (based on the model of four 30-minute sessions per month).
• The total number of coaches that were actively coaching clients (87 percent) generated an average of $47,000 USD for coaching services alone, in addition to other services they might offer.
• Coaches are looking confidently to the future, with expectations over the next 12 months of increasing demand (clients and sessions) leading to growth in annual revenue and income from coaching.

Benefits Canada reported back in 2012 on the growing popularity of Health Coaching in Canada, and the benefits to corporate wellness:

"Lifestyle health coaches deliver individualized lifestyle management interventions on a variety of topics: nutrition, physical activity and exercise, weight management, stress/depression management, tobacco cessation, sleep and fatigue management, preventive exams and immunizations, and reduction of cardiovascular risk factors. Ideally, lifestyle health coaching programs are integrated with—and supplement the care provided by—employees’ healthcare providers.
These programs offer health management benefits, and they can also be cost-effective. Coaching delivered from call centres via the telephone and internet by non-physicians (e.g., nurses, nutritionists, registered dietitians, exercise physiologists and health educators) has been proven to be as effective as face-to-face coaching but at a substantially lower cost, since it allows for greater scheduling flexibility, decreased travel time and lower transportation costs, according to a November 2011 article in the New England Journal of Medicine."

Health Coaches are not meant to replace doctors, holistic nutritionists, or natruopaths.  Instead they are the a supportive, and integral go-between to help clients adhere to and reach their goals. 

Health coaching draws on principles of psychology and the practices of motivational interviewing and goal-setting.  Sustained, consistent behavior change is critical to ensure that individuals, particularly those with chronic disease, are able to adopt and maintain healthy lifestyles.

Working with a Health Coach can increase confidence, and motivate clients to make long-term lifestyle changes. 

Medical professionals simply do not have the time, or the training to focus on the art of change, and adherence to recommendations.   It is a time consuming process that is best left to Health Coaches. 

Source: https://www.chieflearningofficer.com/2012/02/08/study-professional-coaching-industry-nearing-2-billion-in-annual-revenue/